3 common branding mistakes and how to avoid them

October 30, 2024Branding, CommunicationNamitha Sridhar

Creating an effective brand identity is crucial for any business aiming to succeed in a competitive market. However, even with the best intentions, it's easy to fall into common branding pitfalls that can hinder your brand's growth and effectiveness. Here are three common branding mistakes and tips on how to avoid them.

Navigating brand identity in a global market

August 16, 2024Branding, DigitalNamitha Sridhar

In today's globalised world, with markets crossing borders, brands and businesses must localise their approach for different audiences. Crafting a strong, versatile brand identity is vital for success in this diverse arena. So how do you design and maintain such an identity?

Building credibility and authenticity through visual communication

May 21, 2024Branding, Graphic Design, MarketingNamitha Sridhar

As consumers become increasingly discerning, visual communication plays a pivotal role in shaping brand perception. From logos and colour schemes to packaging and marketing materials, visual elements have the power to evoke emotions, convey messages, and ultimately build trust with your target audience.

Embracing minimalism

January 17, 2024Branding, Graphic DesignNamitha Sridhar

In a world saturated with information, brands and businesses are constantly vying for consumers' attention. Amid this chaos, the power of simplicity and minimalism in design has emerged as a beacon of clarity. Minimalism isn't just a design trend; it's a philosophy that can elevate your brand, streamline your message, and leave a lasting impact on your audience.

Mistakes to avoid when rebranding

December 15, 2023Branding, Communication, MarketingNamitha Sridhar

In today's fast-paced business landscape, it's not uncommon for brands to undergo a rebranding effort in order to stay relevant, differentiate from competitors, or target a new audience.

Your brand is more than your logo

November 16, 2023Branding, Graphic Design, DigitalNamitha Sridhar

The process of branding is often misconstrued as simply creating a logo. However, a brand is actually a multifaceted entity that encompasses a plethora of visual, written, sensory, and emotional elements. While a logo is undoubtedly a pivotal component, it represents just a fraction of the tapestry that forms your brand's identity.

Branding for small businesses

February 16, 2023Branding, Graphic DesignNamitha Sridhar

As a small business owner, it's important to harness the power of branding in order to stand out in a crowded marketplace. Good branding can help you establish a strong and recognisable identity, differentiate yourself from competition, and ultimately drive growth and success.

The power of colour

November 29, 2022Branding, Graphic DesignNamitha Sridhar

Brand and colour are innately intertwined. Colour triggers can leave a lasting impression, causing an emotional connection that motivates people to recognise and remember a brand and making it an important element to consider while building your brand, right from creating your logo to designing your marketing collaterals and even painting your office walls.

Building blocks of your brand identity

September 21, 2022Branding, Marketing, Graphic DesignTulika Sud

Whether you are looking to create a brand from the ground up or to refresh your existing identity, the branding process can seem intimidating and you may be wondering where to begin. Here’s a quick guide on the building blocks for a visual identity.